Wholesale & Distribution Data Analytics Solutions

Delivering data-driven
excellence to operation
intensive wholesale &
distribution businesses
The Wholesale and Distribution industry is a highly dynamic sector that responds to the demand and supply prevalent in the markets. Since every customer transaction record is maintained in this business, distributors preserve a huge amount of data to derive insights for creating future marketing campaigns or sales strategies and to boost overall business productivity. This is where Business Intelligence (BI) plays a role.
BI in Distribution not only helps analyse sales in great detail but also helps manage multiple warehouses, plan and optimize inventory investments, timely order delivery, stock return, etc. Besides that, it performs category performance analysis to identify efficient product assortments and assesses the actual profitability of your product distribution.
The biggest challenges the wholesale and distribution industry faces today are the need to reduce cost, coupled with tough competition, the changing dynamics of customer needs, and managing growth expectations.

This calls for wholesale and distribution business leaders to optimize supply chains, and streamline processes in a bid to lower costs and improve margins. These business changes call for ERP (Enterprise Resource Software) that can handle critical backend processes, which again has to be integrated into CRM (Customer Relationship Management) that deals with the frontend. Partnering with Data Nectar keeps you all-covered from the integration of multiple ERP, order tracking app / CRM, and other data sources.
Data Nectar Technosys helps wholesale and distribution businesses use relevant data and predictive analytics to make better decisions and become more agile companies. And this is mostly done by integrating business analytics into ERP.

We harness our deep expertise in the wholesale and distribution industry by using the analysis and insights gained to generate new forms of differentiation, which can be used to disrupt existing markets.

In fact, we use predictive analysis and Business Intelligence (BI) to successfully streamline hordes of your business data from details about buying and inventory, to customer relationship data and order records. This is accomplished with a steady flow by transferring it all into the ERP systems.

We believe just going by stack and reports are unrealistic, and should be replaced with self-service ad-hoc reporting. We implement a proactive decision-making approach to identify growth opportunities for your Wholesale and Distribution business.

Are you looking for bespoke BI solutions for your Retail/
eCommerce business?

Book a 30-minutes free consultation with our Business Intelligence experts today.
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How to leverage wholesale data analytics


Deciphering distribution kips

This helpful distribution metric for warehouse managers measures the average number of days taken to completely sell an inventory, but varies depending on the item sold. This KPI determines the liquidity of a particular item in inventory.


This KPI is measured based on the number of orders placed and the frequency. The condition can either be of customers placing frequent orders of lesser volume and value, or those placing fewer orders but of bigger volume and value.


This KPI from the distribution dashboard tracks both orders and inventory, and measures if you can meet a client’s order immediately with the current inventory. The order fulfillment rate tracks the percentage of orders that can be fulfilled based on the current stock.


A crucial KPI for the distribution sector that plays a key role in defining a reference for a company’s ‘profitability’. It helps estimate the amount of money left after deducting the cost of goods sold from the revenue - as a percentage of it.


This KPI measures the rate at which inventory orders are created for out-of-stock items. Although occasional spikes arising from unexpected demand are acceptable, such frequent instances, however reflect poor inventory management and/or poor estimating.


This KPI is kept track of by warehouse/ purchasing managers to measure the supply chain agility that is defined by the number of times your firm’s inventory moves through the warehouse or is sold over a specific period.


This KPI measures how effectively a distribution business collects its money (receivables) from its clients. A firm with high accounts receivable ratio is perceived to have premium clients as well as an efficient collection process.


This KPI helps track lead sources and mark them when a new customer or contact enters the system. The total sales value of all invoices is then calculated and segmented by the (winning) campaign - providing an accurate ROI for every marketing dollar spent.