RETAIL is a demand and supply business that is driven by customer
behaviours (buying and usage patterns), the right assessment of needs, understanding of pain
points, and consumer experience. And all these are possible only
by optimal use of business
intelligence (BI) in Retail and dependable predictive models.
It helps you to make informed and data-driven decisions by understanding
customer purchase behaviour (daily, region-specific, seasonal/festival), for planning the next
marketing and promotional activity.